ARTAN AI
How brands get found, cited and bought inside AI answers.
Field notes from building the measurement layer for AI answer engines — what gets cited, what gets recommended, and what that means for a brand.
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2026
How Brands Can Turn Amazon Creator Connections Into an AI Visibility Engine
Why the highest-value creator content is the content that gets found, not just the content posted to the biggest audience — six changes to how a Creator Connections program is run.
AI Shopping Changed Faster Than Ecommerce Was Ready For
Data from Adobe, Amazon, Sensor Tower, McKinsey and Salesforce points at one shift: AI is deciding which products a shopper considers before they ever reach the product page.
I’ve Been Trying to Solve the Same Ecommerce Problem Since 2017 ★
Travelization, ProductPinion, Gravitiq, Fortune 500 CPG work — and the one question underneath all of them: why are ecommerce brands still guessing what customers want?